This is a rebrand of CBS' portfolio of TV channels across EMEA. The strange machine in a large room is connected to all colors of the rainbow, making a splatter-image on a spinning canvas like we used to do at amusement parks as kids. The different colors represent a different channel or genre, showing CBS to be a kaleidoscope of entertainment. Nice ident idea.
Client: CBS/Chellozone
SVP/Creative Director: Andy Kidger
Concept: Studio Hansa
Creative Director: Nick Scott
Exec. Producer: Omar Honigh
Production
Director: Nick Scott
CGI/VFX: Analog
Composer: Si Begg
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