File under obvious - but it never hurts to remind people of it.
Budget constraints often lead to bad advertising choices. While the temptation is to skimp on preparation, the truth is that a larger initial investment produces better results so begins an article by Steve McKee, president of McKee Wallwork Henderson, here at BusinessWeek Online.
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Time constraints also kill ads....but most of all, I think some clients put a low priority to advertsing...so the work suffers. They have the 4 P's of marketing to juggle and promotion is sometimes an afterthought.
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