I can not explain these Bowlmor lanes ads. I'm not even going to try. "Shouldn't you Bowlmore?" I don't know, should I? Why are these ladies at the urinal? What are they wearing? Are they waitresses taking a smoke break in the men's room? Are those the world's skimpiest waitress uniforms? I know they've been running with women and sexual innuendo for years, but there's no bowling in sight here. And what is that tucked into the blond's dress? Is that a notepad? Is that Pamela Anderson?
Selling bowling with no bowling. How novel.
Postcard media.