BETC's POP Records signs first band POSTAAL

BETC POP is a lab-agency within BETC, entirely dedicated to pop culture. It works with talent scouting and content creation, at the crossroads of business and entertainment. In September BETC POP teamed
up with Polydor, Universal Music’s legendary label to create POP Records. The collaboration is a demonstration of their wish to challenge the traditional models of the music industry. Now POP Records announces its first signature to the label, POSTAAL.

POSTAAL is an Anglo-French duo that creates soulful and passionate electro-pop. They have a strong relationship with the hot French dance crew The Shoes and contributed to their latest album on the hit
"Give It Away." Contrary to the latter’s boisterous, high-octane approach, however, POSTAAL take a more low-key, impassioned route with their sound. Their first tracks have allowed the duo to get noticed by festivals such as the Transmusicales (Rennes) as well as French and international medias : from the waves of Radio Nova to US websites Noisey, Fader, Pigeon and Planes, Hypetrak through French Delicieuse Musique, Clique and Trax.