Many moons ago, when the Olympics were held in Nagano, I worked at BBDO and spotted one of those local tradepress competitions where you had to take one of your agencies clients and mesh it with a poster promoting the Nagano Olympics. I thought I was pretty clever when I took the Pepsi logo, flipped it upside down and placed it in the middle of a white "flag" (poster) with a wee snowboarding dude sliding down the white line. The account exec didn't though, and I got chewed out for messing with the clients logo. This little whine-fest is simply to remind y'all that when you do mess with the logo, you must do it sexay-as-hell - like this award winning BBDO Pepsi campaign here (complete with snowboarders!). That's when you win awards baybeh.
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I think I must be dense. I didn't get the logo/color thing until after I read your explanation at the top.
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PermalinkYou're not alone. If I was flipping through the pages of a magasine I wouldn't notice anything.
But in an awards context... Hmmm... The tinting really helps.
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PermalinkMaybe it's an art director thing because I totally saw it at once. I did stare at that Pepsi logo a lot back in my day mind you.
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