In-House Agency Culture Explored At “BRAND-SIDE: For Creatives Within” Conference

NEW YORK, September 25, 2024 — The unique opportunities and challenges faced by in-house teams is the focus ofThe One Club for Creativity’s upcoming “BRAND-SIDE: For Creatives Within” conference, taking place October 16-17 at The Bridge Building in Nashville.

The newly expanded two-day conference is designed to help internal creative teams attract and retain talent, as well as build a creative culture within a more traditional brand structure.  

BRAND-SIDE targets the inner dynamics of the best in-house creative departments, with sessions from some of the most acclaimed brand and marketing leaders in the industry.  This one-of-a-kind experience will provide a behind-the-scenes look at the teams who build, maintain, and grow a brand’s presence in the market.  

Top in-house creatives confirmed as speakers include:

• Katie Allen, global VP of digital creative, Nike, The One Club board member
• Sergio Claudio, global creative and technology executive 
• Taryn Crouthers, president, ATTN:
• Melvin DeBerry, art director, Meta
• Roman King, creative director, WNBA
• Jess Kirkman, senior director of global brand creative, Mattel
• James Kuczyński, creative director, brand & marketing, Duolingo
• Fernando Machado, senior brand advisor, operating partner, The One Club board member
• Rodrigo Moran, director, global head of creative, Meta
• Jo Showsmith, VP, global CCO, Amazon
• Leslie Sims, CMO, CCO, Impossible Foods, The One Club board member
• Clare Stein, executive director, ATTN:
• Christian Widlic, global head of brand design, Intuit Mailchimp

This impressive lineup of top brand-side creatives will lead sessions on topics such as how to establish a strong creative culture if the brand isn’t considered “creative”, the best way to steward a brand internally, connecting creativity to business impact, and more.

The conference is suited for both seasoned in-house leaders and those new to working at a brand, with an overarching focus on inspiration, connections, and practical applications to improve creative teams and output.  

For more information and to register, please visit the “BRAND-SIDE: For Creatives Within” website.

The One Club for Creativity – home of The One Show, ADC Annual Awards, Art Directors Club of Europe(ADCE) awards, ONE Asia Awards, Type Directors Club and competition, TDC Ascenders, Young Guns, Young Ones Student Awards, Next Creative Leaders, ONE Screen Short Film Festival, and more – is the world’s foremost non-profit organization whose mission is to support and celebrate the success of the global creative community. Revenue generated from entries to its global awards shows goes back into the industry to fund programming under the organization’s four pillars: Education, Inclusion & Diversity, Gender Equality, and Creative Development.