A bleeding snow white and a scratched red ridinghood from Unitas/RNL, Santiago for Amnesty international to highlight abuse against women. I don't understand why both lines involve "daddy" and "mom reading a fairy tale" , but life is clearly not like the fairy tales. We'd get PETA on our ass if we fed a live wolf rocks and then threw him down a well.
Client: Amnistía Internacional
Agency: Unitas/RNL, Santiago
Javiera Eyzaguirre (Photographer)
Alexis Sfeir (Account manager)
Pancho González (Executive Creative Director)
Pancho González (Creative Director)
Rodrigo Geisse (Art Director)
Pancho González (Copywriter)
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Interesting way to tie in the fairy tales. I'm confused though if the sexy models are the kids as victims or mothers who are being abused. Not too fond of Snow White in a bra/bikini top either - think it takes away from the seriousness of the message. But that's just me with my American sensibilities...perhaps they are different in Chile.
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