Great find!
I think the Milk mustache campaign has lost it's edge. Every celeb has been in them...which I think dilutes the ads a bit. I'm sure everyone drinks milk in some way but, I don't know...does Bernie Mack only drink it with his cookies or a slice of cake? Or does he really have a big cold glass of the stuff in the morning with his breakfast? Personally I get tired of the celeb slinging product ads. I don't care. But I'm sure there are plenty who do. But that's why the Goodby campaign is so much stronger, IMHO.
Scott Donaton, editor of Advertising Age thinks that a new wall is needed between church, entertainment and state.
It could be time for the magazine industry to build a new wall to intersect the one separating editorial decisions from advertising considerations. This second wall would create a distinction between magazines whose primary purpose is to inform readers and those whose primary purpose is to entertain them. Each side could then operate by a standard of editorial integrity judged against the expectations of their respective audiences rather than those of journalistic watchdogs.
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