For the holidays this year, Gap has created a mircosite, How To Give, "to ensure every Gap customer knows how to give a favorite gift."
Beyond their typical clothing gift options, Gap has teamed up with iTunes, and offers other items on the site from wallpapers to create your own coupons to e-cards. Gap will also be Gap the first retailer to have a branded Shopping Buddy on AOL Instant Messenger. They have also partnered with brands like Kodak, Borders Books & Music, and Waldenbooks.
On the site there is also a Macy Gray version of "Winter Wonderland" that can be downloaded as a song or ringtone. The press release doesn't state if other songs will be available in the future or not, but you'd think with the Gap's connection with musicians, it'd be likely. (plus having that one song can get annoying as it just loops...and thankfully one can turn the music off .)
Here are some screen shots:
Too bad the new Gap.com site currently doesn't work with Apple's web browser:
We're sorry, but we do not support the version of the browser you are using.
Safari users can send complaints to:
custserv@gap.com
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PermalinkDoh! Guess they aren't going after the Apple crowd. ;)
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