Yeah. I think it's a very well done spot, but the only negative thing I have to say about it is that, unless you're paying close attention, you might easily miss that the athletes aren't playing the sports they are "supposed" to be playing. But then you're walking that fine of hitting viewers over the head with that...and that's not good either. I only realized that the athletes were swapped because I read an article about the spot before it aired. Then again, I don't know that I'm the target so...like you said Dab...

Came across this story on espn.com which talks about how the ad was done. Good spot. Of all the ads lately using Ali, this one makes the most sense.

hehehe. I'm slightly thrown off by the copy. What's the "it" it's refering to? The bear or the Cuervo? - i give this ad a thumbs down. Someone was trying out the product too much during the creation of this ad, i think.

Hi Troy.
I agree. I think they missed the mark. The few that have prior knowledge of the spongemonkeys will know what it is...but for the millions out there who don't...their first impression isn't going to be "what cute primates with weird faces." Granted I'm sure the masses aren't their target, but it's a sub shop. Everyone could be their target. And maybe they are trying to get themselves a niche to compete with places like Subway. Definitely the other end of the spectrum in terms of creative...well at least from Jared. It's a bit closer to the recent ads of people behaving badly. Which I personally didn't like. Quiznos has a strange marketing history though. Last year (or was it two years ago) they had spots that ran where the story of the ad was that the guy who created the sandwiches was so rapped up in making sandwiches he forgets to put on his pants. Then the suckling wolf thing (which I found amusing more so that they actually got it on air- not that it would get me to eat in their stores), and now these guys. It's an interesting trend. Wonder where they'll go from here.