Zumba is something you've only ever seen on TV in the form of informercials before, but now they want to reach a larger audience and engaged 180 to create their campaign. This is the first TV commercial for Zumba, and shows how the dance-like, sometimes awkward, but always energetic, moves take over people as they are trying to go about their daily lives. As if they're zumba-zombies. The clip balances the fine line between utterly laughable and "hey, that looks like fun", showing Zumbas biggest selling point - it's a contagious sort of dance which is fun to do. It takes the "work" out of workout. It's fun to just shake your hips!
Ad agency: 180
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