Western Razor delivers Blades of Truth - The Great Razor Shave-off

Mediapost beat Adland to the puns with the headline Cutting Edge: Victory Garden Debuts Western Razor's First Ad Campaign.

Western Razor, the underdog in the shaving game, is pulling back the curtain on the razor industry's biggest farce. With the help of Victory Garden Agency and some guerrilla journalism tactics, their ad campaign slices through the lies and reveals the real story behind those multi-bladed plastic monstrosities.

Launch Video - "Ambush"

"Big Plastic", a competing razor company exec (played by improv comedian Patrick McCartney) gets ambushed hidden-camera style that's so currently in vogue. Those plastic razors we've been conned into buying are cheap, "marked up by 8000 percent", and bad for the environment. Their marketing has millions of shavers believing you need flashy product “innovations” for a better shave. Like Clayton said in 2006 when Gillette Fusion hit Mach 5: "Fuckers keep this up, and I'm going Amish." The big plastic razor companies are literally lying to your face.

Along with the launch ad, the agency called Victory Garden has created social media content, several online films for Instagram, Tiktok etc, a long form expose ad (below), banner ads and a new photo library for the brand.

The campaign’s CTV and OLV content was directed by David Falossi who had this to say about the production: “Diving into hidden camera comedy was a refreshing change for me and working with comedy greats David Angelo and Patrick McCartney was a cut above. Don't trim the fun. Be sure to watch the longer versions!”

David Meets Goliath, or Just David Angelo:
“These razor companies have billions of dollars to dupe the public into buying their plastic junk products,” says Western Razor co-founder David Angelo. “We don’t have the same marketing budget, we just have better products that can save you money– and everything’s made in the USA.”

The campaign runs from November 1st until the end of the year.

Client: Western Razor 

Agency: Victory Garden
Starring: Patrick McCartney