Y&R - Energy / Strategy / Creativity / missing letters - print campaign (2011) Ukraine

Young & Rubicam in Ukraine advertise themselves with this self-promotion idea. They removed the letters "y" and "r" from words. So instead of "Energy", we now see "ENE G ". And "ST ATEG ", and "C EATIVIT ". Go direct to Badland without passing go because we have seen all of this before.

"ST ATEG "
"C EATIVIT "
"ENE G "

Advertising Agency: Young & Rubicam, Kiev, Ukraine

Creative Director: Dmitry Barsukov

Art Directors: Anastasiya Tymoshchuk

Copywriter: Igor Tulub

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