Young & Rubicam in Ukraine advertise themselves with this self-promotion idea. They removed the letters "y" and "r" from words. So instead of "Energy", we now see "ENE G ". And "ST ATEG ", and "C EATIVIT ". Go direct to Badland without passing go because we have seen all of this before.
Advertising Agency: Young & Rubicam, Kiev, Ukraine
Creative Director: Dmitry Barsukov
Art Directors: Anastasiya Tymoshchuk
Copywriter: Igor Tulub
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