Wrangler does a black and white moody commercial for their "we are animals" campaign, encouraging all humans to quit thinking too much and tap back into that reptilian brain of ours where danger, fear and adrenaline is a way of life. From Fred & Farid Paris (who else?) and directed by Yannis Rachid.
Title : Stop thinking
Agency : FRED & FARID, PARIS
Brand : Wrangler
Director : Yannis Rachid