PUMA and A$AP Rocky Rev Up Streetwear and Motorsports in Bold New Campaign Directed by Dreambear’s SHAPXO

Puma and A$AP Rocky join forces to unveil their latest collaboration in a daring new campaign directed by Dreambear’s SHAPXO and Co-Directed by A$AP Rocky. Driven by the rapper and fashion icon’s vision of showcasing the collection, the campaign blends cutting-edge streetwear with adrenaline-fueled motorsports from motocross to racing cars and beyond.  

“This collaboration with A$AP Rocky for his Puma campaign was one of the most unexpected and exciting experiences of my career,” shares SHAPXO. “It all started with a late-night message from AWGE,  and from there everything unfolded quickly. Rocky’s vision was deeply collaborative—he was open, and thoughtful, and gave hands-on feedback as Co-Director. The energy on-set was electric, and his trust in the team made it an unforgettable journey of passion and unity.” 

“The entire team brought this vision to life within a week-long production effort, overseeing every element of the video production and still photography campaigns,” explains Dreambear EP David Gelb. “Dreambear was tasked with crafting complex digital doubles wearing the Puma collection, making it as much an artistic feat as it was a technical one. The spot featured indoor bike stunts, intricate visual effects, and original music composition. Collaborators such as DP Nikita Kuzmenko and Make-up Artist Eve Litus added an extra layer of artistry to the campaign.” 

“It’s been incredible to witness how collaborative, thoughtful, and specific to detail SHAPXO is as a Director,” expresses Dreambear Co-Founder/EP, Evan Brown. “As a leader on-set, he is considerate of his team and inclusion is of utmost importance. It’s only the beginning for this next-generational talent.” 

Credits: 

Agency: AWGE 

Production: Dreambear 

Director: SHAPXO 
Co-Director : A$AP Rocky 
Executive Producers: Evan Brown & Dave Gelb 

Producers: Tali Weizman & Cara Braglia 
DP: Nikita Kuzmenko 
Photographer: Israel Quiroz 

Editor: Mah Ferraz 
Assistant Editor: Jacob Bottorff  

Church Edit EP: LauReen Reed 

Colorist: Nicke Cantarelli 

VFX: Abyss Digital 
Post Producer: Yan Marchenko 

Composer: Moritz Staub  

Sound Designer: Moritz Staub 

About Dreambear: 

Dreambear is a contemporary production company and animation studio based in Brooklyn, New York, with production teams in New York, Los Angeles, Nashville, Atlanta, the UK, and South America. We engage with artists worldwide to create impactful visual stories and experiences; building client’s and artist’s brands through cinematic live-action films and cutting-edge animation ranging from CGI to stop motion. Dreambear prides itself on curating the next generation of directors and animators for all digital content.