The winning ad for the New Zealand Newspaper Advertising Bureau's WIN Ad of the Month for March comes from DDB for their Durex - "Contain your eruptions" ad. They awarded the ad because "[it] used topicality, humor and simplicity. A great winning concept."
New Zealand Newspaper Advertising Bureau's WIN
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World-beating? I think not. "topicality, humor and simplicity"? Who are they kidding? I know EnZed is in the "shakey zone" but c'mon...this is crap. You think the Kiwis are going around saying "Did you see the Durex ad?...it really moved me."
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PermalinkNot to mention that font. uuugh.
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PermalinkMy advice to these Ad of the Month people would be to withhold their tributes unless something actually good comes along, instead of choosing the "best loser".
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PermalinkThis is shit,.
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