There are 805 million people suffering from hunger today, for all kinds of reason. War, poverty, natural disasters. This spot for The World Food Programme stars football phenom, Zlatan Ibrahimović. He points out rightly that he is a very big name, that everyone knows his name and cheers him on-- and he'd like us to support those who need it more by going to the WFP's 805 million names site. Very touching spot, with a nice track by Sigur Rós' frontman Jónsi. Very well done spot. Ibrahimović's voice over is sincere and touching.
Client: World Food Programme
Client: Marina Catena
AGENCY: FORSMAN & BODENFORS
Creative/Writer: Fredrik Jansson
Creative/Art directors: Stafan Lamm, Andreas Malm
Account Director: Hans Andersson
Account Executive: Martin Johansson
Agency Producer: Jens Odelbring
Web Producer: Peter Gaudiano
FILM:
Production company: New Land / Iconoclast
Director: Gustav Johansson
Director of Photography: Niklas Johansson
Executive Producer: Erik Torell, Solal Michenmacher
Editor: Robin Siwe
Producer: Sophie Tamm Christensen
Production Manager: Sophie Hedberg, Arnaud Le Méné
Grade: Annika Pehrson
Sound Design: Eric Thorsell
Post Production: Stopp / Family
WEB PRODUCTION:
Web agency: Lundgren+Lindqvist
Developer: Mikael Holm
PR, SOCIAL MEDIA & CONTENT INTEGRATION:
Mathias Eriksson, Charlotte Henriksson & Tereza Franzén, Matter
MEDIA PARTNERS:
Thor Nielsen & Jakob Stigler, BeOn/AOL
MUSIC:
Artist: Jónsi
Title of song: ”Tornado”
Written by: Jón Þór Birgisson
Produced by: Peter Katis
Music Supervisor: André Brink, Universal Music Publishing Scandinavia
Published by: Universal Music Publishing Scandinavia
Label: Parlophone/XL recordings
Mastered by: Greg Calbi
PHOTO:
Photographer: Niklas Johansson
Post production: Joakim Rissverds, Linjepunk