Meals on Wheels "End The Wait" (2024) 1:00 USA

See this is how you do an effective awareness campaign. You suck me in with the scenarios and take me on a journey. You make me upset because I also don't like waiting. And then right when I'm at my emotionally charged mostest, you let me know that point.

Thanks to our stupid inefficient government, senior citizens are waiting months – even years – for a nutritious meal. Not to mention a moment of connection from anyone who knocks on their door.

The way we treat our eldest in this country is abhorrent. The idea that seniors can't even afford nutritious food after contributing to this economy for decades is an insult.

This actually made me think of an older man who just started working at my grocery store. it's clear he isn't doing it for the funsies but because he has to in order to make ends meet. he is tired and deserves dignity. And he doesn't get it.
But he's also not gonna get it from our government either. Because 1 in 3 Meals on Wheels programs across the country have a waitlist thanks to a lack of federal funding, rising costs, and the fact that only 1% of philanthropic dollars in the U.S. go toward senior causes.

Meals On Wheels America’s wants to do something about it.

The ad will be running across social channels with paid promotion behind it and across the Comcast network which generously donated ad spots to the organization. And that's good because private organizations are much better suited to this instead of navigating through the the bureaucratic red tape forest to make it reality.

Excellent cast. Excellent production. Well done, all around.

Client: Meals on Wheels.
Agency: Public, Inc.