Stability features a similarly poised and confident woman, standing atop a pair of stilts as a team of white-coated operatives with a giant fan, a lasso-wielding cowboy on horseback, and a villainous man arming a tennis ball-shooting machine all try to dislodge her - with no luck.
Client: Western & Southern Financial Group
Spots Title: Strength, Stability
Air Date: August 2010
Agency: Northlich
ECD/Copywriter: Jeffrey Warman
ACD/Art Director: Carey McGuire
Director of Broadcast Prod: Diane Frederick
Prod Company: Anonymous Content
Director: Christian Bevilacqua
EP: Jeff Baron
EP/Head of Commercials: Dave Morrison
Head of Production: Sue Ellen Clair
Producer: Paul Ure
Production Supervisor: Alex Fisch
Editor: Al Sinclair