TurboTax "Beat Your Price" (2024) :30 (USA)

TurboTax has partnered with actor and comedian Adam DeVine, in their newest ad encouraging people to “break up” with their old way of doing taxes and give TurboTax Full Service a try.

It's a tax break...up. Get it? It's got a very 90's boy band vibe.

The spot launches across linear, radio, streaming, and digital channels and will be featured across major upcoming TV events like the American Music Awards, SNL Season Opener, Sunday and Monday Night Football, College Football, NFL, and MLB playoffs.

This is the first time TurboTax has come out with a campaign this early in the year. Makes sense as no one thinks about taxes until it's too late. But there's also a nice incentive to do just that. because if you switch to TurboTax Full Service before Dec. 20th and file your 2024 taxes by April 1, 2025 you are are guaranteed a minimum 10% reduction in the fees you would have otherwise paid your licensed tax preparer last tax season. So it's almost like getting a larger refund.

The "break up with fill-in-the-blank" is a well-trodden one in advertising tropes, but it's still funny. And considering how bad the economy has been for so many people, any bit of levity helps.

Client: TurboTax
Agency: R/GA

Client: TurboTax
Agency: R/GA

Intuit TurboTax
SVP, Consumer Group: Nick Soukas
VP Marketing, Consumer Group: Trevor Kelley
Director of Brand Marketing: Jamie Lasser
Executive Creative Director: Christopher Clarke
Group Marketing Manager: Whitley Diffin
Group Marketing Manager: Jordan Waffle
Senior Marketing Manager: Holly Jaffe
Senior Marketing Manager: Amy Wise
Senior Marketing Manager: Scott Ricci
Marketing Program Manager: Mary Wiles

R/GA
Global Chief Creative Officer: Tiffany Rolfe
Group Creative Director: Ryan O’Keefe
Creative Director: Marcel Yunes
Creative Director: Rick Williams
Associate Creative Director: Mitch Swenson
Senior Art Director: Jacob Coutino
Visual Designer: Lillie Laurier
SVP Executive Strategy Director, US: Yael Cesarkas
Executive Director, Media & Connections: Daniel Morosi
Group Strategy Director: Kaitlyn Frysztak
Director of Marketing Sciences: Zack Mirsberger
Associate Strategy Director: Morgan Garber
Senior Strategist: Patty Suarez
Senior Strategist: Erin LaBranche
Associate Director, Connections: Samantha Sacks
VP Managing Director, Client Engagement: Joe Ladd
Group Account Director: Jillian Zarem
Account Director: Melissa Camperi
VP Managing Director, Client Engagement: Jeff Skutnik
Group Director, Program Management: Laura Kelly
Director, Program Management: Sonal Heda
VP Head of Content Production, US: Jesse Brihn
Executive Content Producer: Benjy Greenberg
Senior Content Producer: Olivia Bosek
Executive Director, Business Affairs: Lynda Blaney-Smith
Senior Manager, Business Affairs: Miriam Hughes
Production Partners

Production: Caviar
Director: Neal Brennan
Managing Director/EP - Michael Sagol
Executive Producer - Tova Dann
Line Producer - Michelle Powers
Cinematographer - Alexis Zabé
1st AD: Michael Salven
Production Supervisor: Laura Peszynski
Production Designer - Maxwell Orgell
Choreographer - Kathryn Burns
Key Costumers - Mercedes Natalia, Keith Wager, Thom Murray
Key Hair & Makeup - Kerrie Urban, Judd Minter & Gia Barsocchini

Editing: The Den
Editor - Katie Cali
Editor - Matthew Hilber
Assistant Editor- Quinn Else
Producer - Lucia Villalta
Executive Producer- Jenn Mersis

VFX DayDreamer
Creative Directors - Matt Fuller & Pete Rypstra
Finishing Artist - Paul Wratten
2D Artist - Chris Glew
VFX Producer - Ella Whiting

Sound: Post Human
Sound Design and Mix: Daryl Pinsdorf
Post Producer: Rob Suchecki
Executive Producer: James Dean Wells

Music: Score a Score
Composer: Matt Beilis
Executive Music Producer: Jordan Passman
Music Producer: Max Ferguson