Wall ads interact with passers-by

Last week, Monster Media and CBS Outdoor officially launched an interactive advertising campaign in New York City's Herald Square.

The campaign showcases MonsterMedia's MonsterVision interactive advertising system, a huge, 6' X 16' video screen that is mounted on a wall in Herald Square, a train station frequented by over half a million people everyday. Oversized projected images splash across the transit walls and invoke everyone who passes by to become a part of the projected brand message. Consumers are able to physically interact with the advertisements using body movements across the projected screen.