Virgin Atlantic "Let it Fly" (2015) :80 (USA)

If the endless nihilism of the 90's that was Generation X gave us Trainspotting's "Choose Life," speech, the endless optimism/arrogance/naivety of Generation Millennial has brought us this "You can do it, person with Very Important Idea," speech. You think that's too harsh, eh? Why then set this manifesto to Depeche Mode's "Personal Jesus?"
This idea (much like Wall Street Journal from days of yore) over promises the importance of a brand in your life. Strip away the bells and whistles of Virgin's "disco in the sky," and you are in an airplane whose job is to get you from A to B just like every other airplane.
Still, the writing is crisp and the visuals are fun and it certainly doesn't take itself too seriously. Besides, we all know what your Big Idea really is, anyway: develop an app and sell it for hundreds of millions before people realize it's a waste.

Client: Virgin Atlantic
Client: Reuben Arnold (Brand and Customer Experience Director), Simon Bradley (VP, Marketing, North America, Jenna Lloyd (Marketing Communications Manager, North America), Hamish Rickman (Head of Brand Engagement), Laura Stephen (Campaign Manager)
Creative agency: adam & eve DDB (UK), Figliulo & Partners (US)
Executive Creative Directors: Ben Priest, Ben Tollett, Emer Stamp
Creative Directors: Richard Brim, Daniel Fisher
Planner: Toby Harrison
Production company: Rogue Films
Director: Sam Brown
Editor: Amanda James
Soundtrack name and composer: ‘Personal Jesus’ by Depeche Mode. Composed by Gore.
Voiceover: Andy Serkis
Post-production: MPC
Audio post-production: Wave
Exposure: TV, cinema, VOD and owned channels