Goofy dudes dancing in the diner, one of them dropping rhymes about his pre-paid in a nod to Kelis' hit "Milkshake," which is now thirteen years old. Dude even drops some Spanish to appeal to the Hispanic market, bringing up the feature of being able to call Mexico. "With my prepaid Mexico feels like home. For my cuates, I’ve never been gone. My grandma thinks I’m a good boy. Bye bye roaming, there’s no extra charge.” I get the sense that Verizon has no idea what "Milkshake" was actually about. But to be fair, very few phone companies can pull off hip, especially when treating the lyrics like one rhyming retail features list.
If people aren't big fans of it, Verizon should just put the blame fair and square on Lonely Island. If they know who that is. Without Lonely Island, the goofy parody rap would be kept to a minimum.
Agency: the community
Co-Founder and Chief Creative Officer: Jose Molla
Co-Founder and Chief Creative Officer: Joaquin Molla
Executive Creative Director: Leo Prat
Copywriters: Fede Diaz, Ricardo Chuecos, Lyndsey Stormer
Art Director: David Uribe
Group Account Director: Ana Bermudez
Management Supervisor: Rosemary Rosas
Sr. Account Executive: Gala Pazos
Executive Director of Planning: Andrew Speyer
Senior Director of Culture & Strategy: Jeffrey Beck
VP, Integrated Production: Laurie Malaga
Executive Producer: Israel Shannon
Producer: Kelli Denyer
EVP, Chief Marketing Officer, Verizon: Diego Scotti
Director, Marketing and Brand Communications, Verizon: David Bowen
Manager, Marketing and Brand Communications, Verizon : Eleni Giatras
Production Company: Rattling Stick
Director: Traktor
Executive Producer: Joe Biggins
Executive Producer – Traktor: Richard Ulfvengren
Line Producer: Rachel Curl
1st AD: Anthony Dimino
Director of Photography: Ketil Dietrichson
Editorial Company: Beast Editorial
Executive Producer: Astrid Downs
Editor: David Blackburn
Music Company: Beacon Street Studios
Finishing Company: Method Studios
Color Company: CO3
Nobody does Tea Partay like Lonely Island.
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