Remember UTEC, the school whose students created the portable water generator billboard, the air orchard to clean irrigation water, and the air cleaning billboard? They're back with something even more ingenious and practical. The problem - out in the rainforest, the electricity won't work because the cable keeps going out. Nature gets in the way of getting reliable electricity out there. The solution - use nature to make electricity. They devised a plant-pot that actually generates enough electricity to power a lamp. Edu ads are fantastic these days, between this and Sydney University's emotional ad about Deng Thiak, I want to go back to school.
Client: UTEC - Universidad de Ingeniería & Tecnología
Agency: FCB Mayo
Country: Peru
Name of the Campaign: Plant Lamp
Chief Creative Officer: Humberto Polar
Executive Creative Director: Flavio Pantigoso
Creative Director: Daniel Sacroisky
Copywriter: Silvia Angulo / Richard Gervacio
Art Director: Daniel Tomazini / Pietro Soldi
BTL Account Director: Sandra Goicochea
Account Supervisor: Max Torres
Account Executive: Ximena González
Production Supervisor: Tomás Cortés
Head of Production: Alonso Palomino
Production Company: Sangre
Director: Antonio Sarria
Executive Producer: Celia Barreda / Fiorella Casanova
Director of Photography: Antonio Sarria
Assistant of Director: Pedro Zamalloa
Camera Assistant: Pedro Schmitt
Editor: Pedro Zamalloa / Rosana Samanamud
Post-Producer: Jorge Sabana / Pedro Zamalloa
Audio: La Sonora
Client approval: Jessica Ruas Quartara
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