Of course it's calculating. Any person, mother or otherwise, who still has respect for this company and its owners should really wake up already.
The apology will most likely read one of two ways. Either with a qualifier like this:
"I'm sorry if you were offended at my unauthorized and illegal use of your song."
Or they'll turn it into a further sales pitch like this:
"As a woman and so-called engineering student from a prestigious school, I never dreamed our little angel investor-backed mom and pop store that creates such amazing products called Goldieblox, for little girls who may one day become engineers would ever make it to the Super Bowl, despite raising a butt load of money on Kickstarter, and beating out real mom and pop stores in a small business competition. Goldieblox is honored to have such a successful business already. That's why it pains us to take time away from our constant PR barrage to do this, but so be it.
Goldieblox, and the founders of such amazing narrative play engineering toys for girls are very sorry if they did anything wrong to the Beastie Boys. We hope we can move past this so we can get back to our PR barrage for Goldieblox, because Goldieblox."
These are basically like Mr. Obvious, a recurring sketch from the Bob and Tom show that debuted nine years ago.
http://www.youtube.com/watch?v=5XZMC1M9o04
Except for the fact I used the word "crowd" or "crowdsourcing," which clearly led you here, the links you have provided have absolutely nothing to do with the point of this article at all. The papers you link to are limited in scope and do not touch upon the economic or moral implications of asking someone, or a group of people to work for free. Also, considering this site is devoted to advertising, the two papers from the students up in B.C. are even more irrelevant.
But thanks, I guess?
Raise your hand if you've ever encountered these scenarios:
A creative director misses a deadline because they decided to get a haircut /go shopping/see a movie instead of looking at work causing you to miss out on your weekend.
An agency spends fifty thousand dollars on a holiday party but can't give you a holiday bonus or raise.
During your interview, an agency HR person proudly points to their "quiet area," which includes cots and futons where people can sleep.
You send your work off for feedback with a 100 word email attached. An ECD gets back to you 12 hours later with a "great."
Poor planning is part of it. Machismo is part of it. But on another level it's this special and complete lack of respect for the employee that only comes from the corporate world. I've never worked in Asia but I've worked in Europe, South America and North America. It's the same everywhere you go. The lack of respect is amazing. But what did you expect when a lot of creative heads are sociopaths?
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