O Estado de São Paulo is one of Brazil's most-read newspapers. Every day Paulistas (and everyone else no doubt) read up on the weekly scandals and corruption when it comes to their politicians who embezzle or steal millions of dollars. How much is does that money cost Brazil? Estadão Digital created Corruption Converter to show everyone. The tool automatically converts the amounts reported in articles about corruption into hard numbers, such as how much that money would provide for ambulances, vaccines, school meals or medication. Incredibly sad, but incredibly effective, too.
Product: Estadão Digital Chief Executive Officer: Joanna Monteiro Chief Executive Director: Fábio Simões Art Director: Rafael Beretta, Andre Vervloet Copywriter: Romero Cavalcanti Graphics Production: João Albertini, Diego Bischoff, Daniela Fonseca, Camila Galdencio Reviewer: Miriam Audi, Paula Costa, Luciana Palmieri Art Buyer: Tina Castro, Carol Silva, Daniel Goncalves Projects: Gerson Lupatini, Suelen Mariano Technology: Gerson Lupatini, Márcio Bueno Creative Technologist: Victor Hugo Odo Digital Production: UmStudio.com Account: Cris Pereira, Anna Santana, Henrique Silva, Juliana Peralta, Renato Coelho RTV: Charles Nobili, Pedro Lazzuri, Ricardo Magozo, Natasha Zaminiani, Mariana Carneiro Motion: Thiago Scalon “Mineiro,” Rodrigo Resende Editor: Thiago Scalon “Mineiro,” Dudu Doria Photography: Antonio Brasiliano Client Approval: Flavio Pestana, Marcelo Moraes, Marcela Dalla Torre