The "hug" symbol was chosen for the campaign, but they needed a bigger impact. What could be bigger than having Christ the Redeemer (Cristo Redentor) give the worlds biggest hug?
Monumenta (Brazil)
Chief Creative Officer:Carlos Grillo
Creative Directors: Raphael Pontual, Frank Engelbert
Art Directors: Glauber Dorotheu, Cloves Menezes
Copywriter: Paula Cunha
Planner: Fernando Torres
Production Manager: Rosely Youssef
Executive Producer: Daniela Hemesath
Account Executive: Martha Letícia Ferreira, Lívia de França
Adland® is a commercial-laden heaven and hell for advertising addicts around the world.
This advertising publication was founded in 1996, built on beer and bravery, Adland® now boasts the largest super bowl commercials collection in the world.
Adland® survives on your donations alone. You can help us out by buying us a Ko-Fi. Adland® works best in Brave browser
You meet thousands of people, and none of them really touch you. And then you meet Cristo Redentor statue , and your life is changed forever.
http://www.canadagoose-house.com.
- reply
Permalink