Toshibas new "Chairs in space" looks like Simon Faithfull's escape vehicles

Why not credit the original artist if you're not adapting his work in anyway ? What did the creative team actually do on this one ? Watch the video ? Show it to the client ?

Oh, you built a balsa chair - right..

[They] Didn't consult the 'psycho'-acoustic rule book. The longer cycle in the original audio is neutral while directing you to look, an artist indeed.

The newer one? Threw the audio out replacing it with a annoying buzz.

Via: http://www.pocket-lint.com/news/29575/making-of-toshiba-space-chair

"Although elements of the stunt were original, the Space Chair is in fact virtually identical to a work by UK artist Simon Faithfull, as commissioned by the Arts Catalyst in 2004, called Escape Vehicle No.6 - a film which was recently shown at the BFI Southbank. Thankfully, the original artist was involved in the project second time around.
"Simon was absolutely part of the team. We were obviously inspired by what he had done", answered McDowell when questioned about the 2004 recording, but how does a company which prides itself on innovation align its slogan with a project that is clearly a near copy of something done 5 years ago?
"We weren't saying that the innovation was sending the balloon up. No one had done it in HD before and not as an advert before. We didn't use a music sound track or any celebrity voices. That's the innovation. The fact that we created it as an advert".

Simon Faithfull: "I was not "absolutely part of the team" as Matt McDowell has recently suggested - the first time I saw the Toshiba film myself was when people started sending me the YouTube link. I did help with the underlying themes and ideas behind the advert in that I had one meeting with Grey within which we discussed the possibility of re-staging my artwork 'Escape Vehicle no.6' during my recent exhibition at the British Film Institute. The idea was that this would be a large, live public event in the centre of London and later there would also be an edited version for TV functioning as an artwork/advert. This subsequently didn't work out and I can't really say any more for legal reasons."

I googled that quote and got two hits, The Inspiration Room and Adland. Where else has this been said greenface? I believe that they ripped Simon off, I know advertising, that is the way it goes even though it might not have been intentional. It even sounds like they tried to get him involved but somewhere along the way that failed, which is a better effort than most agencies would do.