Tiger Energy Drink - Bar - (2013) :15 (Poland)

by: AdLover25, Aug 8 2013 - 4:29pm

When Polish energy drink Tiger needed a studio to bring their feisty namesake mascot to life, they enlisted the animation experts at Platige. The trio of electric spots takes viewers into the wild clubs, concert halls, and outdoor music festivals of today’s youth. When the exhausted partiers are teetering on collapse, a miniature palm-sized tiger – speaking with the voice of Polish hip-hop singer Sokół – lectures, cajoles and encourages them onward into further adventure.

Platige’s main challenge was to create a miniature tiger that was believable both as an animal and as an embodiment of the Tiger brand, while integrating the moving creature into a closed human hand. They pulled off this delicate trick using a combination of Maya, Arnold and Nuke. Platige also used Maya plug-in Yeti to create realistic fur. Post work included composition and a render so detailed that the tiger’s fur lights red when he is speaking from the depths of a nightclub.
“We needed to create a tiger that was the perfect mixture of animal and human, to symbolize the animalistic part of human nature, with all its urges, energy and spontaneity,” explains Julian Cade, Managing Director of Platige NY. “While the tiger is shown in its typical animal appearance, it is not a humanized animal. It is just an animal. On the other hand, the human voice is the symbol of the logic behind all the tiger’s words, helping the youth to think clearly and energize themselves.”

Check out the other two spots in the campaign, "Concert" and "Party."

About Platige:
Platige is a vehicle for creative endeavors with 15 years of experience in creating stunning visuals and carrying out technologically advanced projects. Since our inception, we have combined film and advertising work with a strong passion for art, education, and entertainment.
Our work is focused primarily on delivering great storytelling, and that’s why we constantly seek out new ways to shape narratives and experiment with new media.
This makes our product fresh, revolutionary, and inspired.
Today, the Platige team is made up of 150 professionals: directors, art directors, graphic designers, and producers, each with deep expertise in animation and special effects work.
We’ve surprised audiences before and we haven’t lost our edge.
We attract, inspire, and create revolutionary ideas and visions in an incessant cycle of creation.
Simple. Purposeful. Expressive. Platige.

Client: Tiger Energy Drink
Spot Titles: “Bar”
Agency: DDB
Agency Producer/ Account: Rafał Grobel
Creatives: Maciej Twardowski, Michał Desowski
Production Co.: Cut Cut
Director: Sebastian Pańczyk
DOP: Marek Sanak
Producer: Bartek Morski
Post-Production: Platige Image
Producer: Ula Kominek
CG Supervisor: Marcin Filipek
Modelling: Szymon Kaszuba
Fur set up: Michał Skrzypiec
Animation: Krzysztof Krok, Artur Marcol
Rendering: Kuba Knapik
Compositing: Michał Skrzypiec