Supply&Demand signs Joseph Kahn

Music video, commercial and feature film director Joseph Kahn has joined Supply&Demand. Kahn’s clients include Samsung, Adidas, Target, Johnny Walker, BMW, Mercedes, T-Mobile, Budweiser, Bacardi, HP, Nascar and PlayStation.

Kahn’s reel is compelling across genres. His work has had widespread cultural appeal with awards such as Grammy Best Video, MTV VMA Best Director, Music Video London Icon Award, MVPA Director of the Year, and Clio for Visual Effects on Fox Sports.

His videos have been commissioned by some of the biggest artists in the music business: Taylor Swift, U2, Lady Gaga, Gwen Stefani, Eminem, Wu-Tang Clan, Katy Perry, Britney Spears, Mariah Carey, Aerosmith, Moby, Justin Timberlake, George Michael, Janet Jackson, Black Eyed Peas and Beyonce.

Kahn just wrapped a global campaign for Maybelline in New York. Recent work includes an Old Navy campaign through CP+B, Miami that scored a million views in its first week online, and “Power/Rangers,” his dark, bootleg fan film release this year clocked 13 million views in 2 days.

“I love speaking in 30 second verse,” Kahn explains. “Power/Rangers would never have been made had I not been making spots for the past 15 years. People are amazed at the level of detail in the film, but it’s standard practice in commercials. All I’ve done is extend that process over 14 minutes of time.”

“Bad Blood,” Kahn’s latest music video for Taylor Swift just premiered at the Billboard Music Awards and marks the first project under the Supply&Demand banner. The video follows Kahn’s “Blank Space” clip for Swift, a tongue-in-cheek video that has attracted 850 million visits online:

“Joseph is a huge brand in the music video world and we see enormous potential with him in the commercial world,” outlines Founder/Managing Partner Tim Case. “He’s an incredible creative asset. He loves to work, continues to cultivate a fantastic music video career and his energy is tremendous. We look forward to embracing his talent and elevating his commercial career.”

Kahn articulates S&D’s value proposition: “They have the core business in hand,” he outlines. “There was an immediate connection between us all that didn’t exist anywhere else. We were off doing high quality work on different fastball teams, and now we’ve come together it makes the combination that much stronger.”

“Joseph is adept at finding creative solutions while remaining very collaborative,” overviews Jeff Scruton, Exec. Producer / Managing Director. “Those two attributes are invaluable. His ability to shift gears and genres is testament to his film making talents. Joseph brings pop culture into S&D along with his global brand from the music video world.”

“Joseph’s work speaks for itself,” wraps Charles Salice, President / Managing Partner. “We look forward to bringing him opportunities that befit his unquestionable talent.”