BMW take over billboards to show the BMW 3 series - since 1975

To celebrate the 40th anniversary of the beloved BMW 3 Series and the launch of the latest model, FCB Inferno has created a striking outdoor and print campaign that will be seen across high-profile sites nationally. BMW has produced six generations of the best-selling model, which are paid tribute in individual executions. The art direction has been crafted to pay heavy reference to each era, with typography, the angle of the car and colour palate all evoking a strong sense of nostalgia; be it the hacienda tones of the 90s dance music age, or the minimalist whites of the 00s. My personal favourite is 1990, with the yellow car which was the hot car colour of the moment then. I'm not so sure about the 1982 typeface.

Consecutive outdoor take-overs have been booked at sites that include Cromwell Road, Waterloo Motion, Holland Park roundabout and an Oxford Circus Bakerloo Line domination from 18th May. You can see all the ads grouped together for full effect at these places.

ad agency: FCB Inferno
Art Directors – Ben Edwards and Adam Booker
Copywriter – Simon Cenamor
Chief Creative Officer- Al Young
Photographer– Mark Bramley
Digital retouching – Richard Bagley from FCB Inferno & Jon Smith from Circle Media
Production Company – Another Production