During a practice LeBron James reflects on his former high school teammates and how they were always there for each other. This spot is in support of LeBron’s new movie More Than A Game.
Advertising Agency: Translation (New York)
Agency website: http://www.translationllc.com
Chief Creative Officer/Founder: Steve Stoute
Creative Director: Michael Godshall
Senior Copywriter: Seth Jacobs
Account Director: Kenneth Pang
Agency Producer: Marlene Winder
Production Company: Smuggler
Director: Brian Beletic
Director of Photography: Ben Seresin
Editorial Company: General Editorial
VFX Company: Mass Market
Sound Designer: Brain Emrich
Music: Duotone (Jack Livefey)