Launching today during the Eagles/Lions game, Aaron Rodgers gets besieged by uber Cheesehead Adrian Martinez who only knows how to say one thing: Discount Double Check.
Then we go through the montage of scenarios in which that's all he said. The last one made me lol, I'll admit because there's something hilarious about seeing Martinez in an ill-fitting suit in some weird L.A. Law/Congressional hearing scenario whisper "Discount Double Check." I love vignettes where you don't need to know the backstory to get the humor. Otherwise, this is pretty much your standard State Farm ad with NFL tie-in.
Client: State Farm
Agency: DDB Chicago
Creative
John Maxham: Chief Creative Officer
Barry Burdiak: SVP, Group Creative Director
John Hayes: SVP, Group Creative Director
Bart Culberson: Creative Director
Chris Bruney: Art Director
Production
Diane Jackson: Director of Integrated Production
Scott Kemper: VP Executive Producer
Katie Greenbaum: Associate Producer
Scott Terry: Production Business Manager
Account
Kim Brun: VP, Sr. Account Director
Jaclyn Govostis: Account Supervisor
Tina Rosin: Account Executive
Strategy
David White: SVP Group Strategy Director
Allison Cenna: Strategy Director
PRODUCTION COMPANY
Arts & Sciences
Matt Aselton: Director
Marc Marrie: Executive Producer
Zoe Odlum: Line Producer
EDIT
Cutters
Grant Gustafson: Editor
Billy Montross: Assistant Editor
Craig Duncan: Executive Producer
Patrick Casey: Producer
FINISH
Filmworkers Club
Rob Churchill: VFX Supervisor
Derek de Board: Executive Producer
Casey Swircz: Producer