Here Now is a non-profit organization working towards clean energy. This ad was set to coincide with COP21 which starts next week in Paris. It asks people to imagine what the world would be like if innovators hadn't become innovators.
I sincerely hope they got clearance from the Jobs and MLK estate as well as Ellen DeGeneres, Elon Musk etc. Because if not there's going to be one hell of a cease and desist letter sent to the people who made this. Sorry guys, but if you didn't get clearance, no one cares if you're a non-profit.
Update: They reached out to us to let us know all rights were secured. Phew!
Client: Here Now