Spendrups - "Fulöl" Robert Gustavsson (1996) :90 (Sweden)

"I buy cheap beer on the internet" and then he filters it. The results are not good.

This advert spawned the expression "Fulöl" in Sweden. Meaning "ugly beer" but as we understand from this ad, really bad tasting beer.

Client: Spendrups
Ad agency: Garbergs
Script and Direction: Johan Rheborg and Calle Åstrand

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