Sony to make something even more fantastic than Honda Grrr?

Rumor has it that Sony has made a film "even better than Honda Grr" - and those are some big bunny-shoes to fill. Rumor further stated that Fallon London hired director Nicolai Fuglsig to put it together, and a lot of bouncing balls were involved.
Now the only thing that seems to fit the bill are these thousands of bouncing balls raining down Filbert and Leavenworth in San Francisco this summer, a shoot done for a Sony commercial as stated at the internet archive where there's even a few films of the balls going downhill. Check it out.

Now, the question is, are the balls advertising for Sony music, Sony TV, Sony MD ... Sony, I dunno, balls? Hat tip to gossipers Jasper and Stacy. More flickr images here.

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Anonymous Adgrunt's picture
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Andreas-Udd's picture

This has the potential to be awesome.
I wouldn't want the job of cleaning all those bouncing balls up though.

xerobase-brian's picture

the spot will be for hi-def tv sets, don't you think?

Dabitch's picture

yeah, hi-def flat screen tellies - has to be something like that. All I know is that I wanna see it now! :) Better than "Grrrr" is not an easy task!

AnonymousCoward's picture

This is getting more and more weird. I just stumbled over these pictures at danish photographers website. Was he accidently in the neigbourhood or is this a print campaign in the making? (See Peter Funchs pictures at this link):

http://www.blinkproduction.com/flash.htm

Jesper

Dabitch's picture

Nice shots... but ..but.. they can't only be making press ads with this? All them balls dropped just for a few pictures? naah.

caffeinegoddess's picture

Just read this today:

A
duncanmacl's picture

The campaign has been released online at http://www.bravia-advert.com, complete with photographs, behind the scenes of the filming, and the ads in 60 seconds and 3 minute format. The Bravia is a new LCD screen television.

caffeinegoddess's picture

Yup. I made a whole new post about it earlier this week over here. ;)

MaryWills's picture

Can we all agree that it is not "better than GRRR"?