Sonos - Q Tip (2015) :30 (USA)

Sonos present a series of TV ads featuring music stars explaining how we use the latest music technology. St Vincent reflects on the fact that we now have every song available to us, Rick Rubin tunes his home, Gary Clark Junior says that music isn’t a houseplant, and Q-Tip has all of his music on one app.

"I spent my life collecting thousands of albums. Now the kid down the block has the same collection that I do. Am I mad? Am I upset about it? Nah. Maybe a little." - Q Tip

Each ad features a different music track.

Directed by Johnny Green

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