In India, some agencies are opting not to hire copywriters but to only use freelancers. Why? Because it's cheaper.
"Copy the concept from another ad and use for their client is the shortest way to make clients happy for other advertising agencies so they don't prefer to hire copy writers," said Vibhuti Bhatt, CEO of One Advertising.Her company has four to five freelancers working for her company and her competitors at the same time.
Even if companies fail after stealing ideas, hardly it matters to them, informed Bhatt."Companies do not have time to waste in any market research, they do not want to hire high salaried copywriters and want maximum margin. So they prefer giving projects to fresh or experienced freelance copywriters instead of hiring them," said Bhatt. Similarly Jigish Shah CEO of Sanket Advertising believes that instead of hiring copywriters he would prefer to spend money after graphic designer which is more demanded.
"In ads graphics and designs attracts more than any content now a days. So if we need any copywriter we give away the project to the freelancers," said Shah.
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bad thing for ad!
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PermalinkWeak man build his house on the sand,
Wise man build his house on the rock-
I guess they don't know this because they are not christians.
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PermalinkThese agencies aren't even in the top hundred, so why get knots in your boxer. I would have been bothered if the top fifty or agencies were doing so. These guys aren't even worth a paise, whose heard of them?
Tomorrow I could start an agency and claim not to hire anyone and scream I do it all...my way!
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PermalinkThey're not even national-level players but that's not the point. The point is work-ethics and trends set into motion. Some companies might not be comfortable with their stuff being outsourced out to freelancers but many don't care. So long as they get results, they don't mind who in the agency worked on their account. Let's also remember that some people are complaining about agencies giving a fixed price to potential customers at a risk of loss in revenue. Such an enterprise will do anything to curtail its losses, even if it means outsourcing it out to seemingly non-professional resources. These freelancers are not stupid or incompetent--they're simply not employed full-time. The money saved is profit and they would rather profit than bear a loss. Why assume that the work done will be sub-par? Some very decently talented people would rather work freelance with multiple agencies and pick and choose their work. Of course, they're not that cheap. ;-)
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