The Scotsman reports that a furniture shop's poster with the slogan "sofakinggood" was banned today. The Advertising Standards Authority banned the poster stating it could be viewed as containing swearing and "was likely to cause serious or widespread offence". It received seven complaints.
The company had argued it used the slogan because it sold sofas, its customers considered it to be "king" and it was "good" at its trade.
This isn't a new thing for this company either. Above is an ad from last year using the same idea for their company slogan - "Sofa King Low"
Funnily enough, it wasn't banned. A bit hypocritical of the ASA to ban this new one.
Adland® is a commercial-laden heaven and hell for advertising addicts around the world.
This advertising publication was founded in 1996, built on beer and bravery, Adland® now boasts the largest super bowl commercials collection in the world.
Adland® survives on your donations alone. You can help us out by buying us a Ko-Fi. Adland® works best in Brave browser
I know puns are way pass
- reply
PermalinkGenius I dare say.
- reply
PermalinkGreat play on words. Shame the ASA is being pants about it.
- reply
PermalinkI don't find it that offensive, I guess I have to think about this a little longer to make sure they were right. We are taking about selling furniture here...
- reply
Permalink