Will Sept. 11 offer a day free from TV ads? Probably.
Is this a move from advertisers to share in the grief? Not at all.
The advertisers worry that the viewers might think them tactless for advertising their wares on a most solemn occasion, and thus they won't send Dell Boy out to hawk computers.
read more - its how the place works.
according to a wall street journal article written by Suzanne Vranica and Emily Nelson, the television networks "are planning elaborate programming marathons [on Sept. 11] to commemorate" the victims of last year's terrorist attack.
Watching towers fall in slow motion, just to break and have bouncy Dell Boy or Quizno's dangerous toast-testers, or for that matter, and humorous, quirky ad not clad in a black memorial band will simply just look bad on the advertiser.
Bud could pull out their fantastic horses again that bow to the new york skyline.
In the opinion Journal - Fear Factor figures "No TV ads this Sept. 11? It's self-indulgent symbolism."
Here you have companies--some of them pillars of the economy--saying, in effect, that there is something inherently vulgar about commerce, perhaps even sacrilegious.
author Tunku Varadjan soon reaches the correct conclusion: not showing ads on Sept 11 is not "not reverence for the occasion, but a fear that ads would harm their commercial prospects."
it's a no-brainer.
Commercial free day on September 11 would not harm the advertisers, but the networks who will lose a major source of income. The ads in the spirit of the bud bow that do air on that day, are the advertisers with a social conscious, with this much leeway any advertiser with a half-assed agency and a good solid advertising base can make a more appropriate ad for that specific day.
and by appropriate, we mean that bud bow. Not any of the radio shack 'build a better America' bad taste patriotic bull spewed out by expensive actors and actresses. That is far more offensive.