The Salt Institute "Recipe" (2015) 1:15 (USA)

Olde Salty is makin' a goose as he's driving along a perfectly salted winter road. A little hiccup happens when the road becomes less salty. This campaign is so odd it's very appealing to me, right down to the weird pseudo-reggae soundtrack. I also love the legal lines. Actually made me pause it to read them. Grey SF's legal people must be pretty chill.

Advertiser: The Salt Institute
Agency: Grey San Francisco
Chief Creative Officer: Curt Detweiler
Creative Director: E Slody
Art Directors: Tatum Cardillo, Jessica Churchill,
Copywriters: Curt Detweiler, Anthony Pagaza, E Slody
Agency Producer: Julie Costanzo
Production Company (location): Hungry Man, Los Angeles, CA
Director: Dave Laden
Director of Photography: Stoeps Langersteiner
Editing House: HutchCo Technologies
Editor Patrick O’Leary
Visual Effects: Jon Howard, HutchCo Technologies
Colorist: Jonny McPheeters, Libertad Soul, Redondo Beach, CA
Music/Sound Design (person & company): Chris Forrest, Studio Guapo, San Francisco, CA
Principal Talent: Madison Mason “Olde Salty”