California-native Peter Bragiel loves to travel. And he knows if you speak the language its easier. So with the help of Rosetta Stone he's learning Spanish in advance of his trip to Cuba, before Cuba loses its cool. There's also an Adventure Sweepstakes tied to the campaign calling for consumers to enter to win a $2000 travel voucher to help fuel their dream adventure. I love the concept of following someone's journey of acquiring a new language, although I'm surprised Bragiel doesn't know at least a little Spanish already. It comes in handy in Los Angeles, with the Hispanic population and all.
By the way, it may not be clear from just seeing the video as there's no URL on it, but the tagline Embrace Conversation is actually a CTA. Check out Rosetta's site to actually follow Peter's journey and enter the sweepstakes.
This spot was done by Rosetta Stone's in-house team.
Client/Agency: Rosetta Stone
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