A strange coincidence, a fluke or a case of getting a little too inspired? Either way this is an odd couple, Queen vs Dutch singers Bauer & Borsato. Hat tip for these twins goes to adgrunt JLB.
In this commercial for the Queen's greatest hits album, the bandmembers have totally taken over the shop.
In this ad, Marco Borsato is out shopping for music, and finds only Frans Bauers album available.
Borsato asks: "Do you have any other albums apart from Bauers?"
Bauer replies: "No, why?"
Super: Would you also rather have a choice?
VO: Come to BelCompany, all brands, all networks, all choices available.
Borsato turns on his new phone that plays a Bauer tune.
Client: BelCompany
Agency: Leads Communicatie
Creatives: Mike Weinberg, Peter van der Wijk
Adland® is a commercial-laden heaven and hell for advertising addicts around the world.
This advertising publication was founded in 1996, built on beer and bravery, Adland® now boasts the largest super bowl commercials collection in the world.
Adland® survives on your donations alone. You can help us out by buying us a Ko-Fi. Adland® works best in Brave browser
Damn, those lazy bastards! Can anyone tell me something more about the Queen-commercial (agency, creatives, year)? Thanks!
- reply
PermalinkNot sure who did the British one, just know that it's maybe a year or two old while the Borsato/Bauers one is pretty recent - actually I read about that on your site. ;)
- reply
PermalinkBoth of these were pretty bad - the Dutch one even more so though. It could be just a coincidence, seems so much like the very first idea when given the brief.
- reply
PermalinkTV ad for the "Queen's Greatest Video Hits 2" DVD is probably produced somewhere at the end of 2003. I found some tidbits at the official website of Brian May:
http://www.brianmay.com/brian/brianssb/brianssbnov03a.html
- reply
PermalinkNice work detective - now we know which ad was first for sure then. And, in my humble opinion, the better one.
- reply
PermalinkBoth of these ads are pretty bad....
- reply
PermalinkToday there's a brief article about this commercial in Adformatie (Dutch magazine about advertising, marketing and media) wherein Bart Maussen (Leads Communication) explains that the commercial was not copied. Both Weinberg and van der Wijk, creatives and responsible for this commercial, never saw the Queen-commercial before.
- reply
PermalinkSortof like last years Cannes Grand Prix poster winners had never seen a Far Side cartoon? ;) Naah, I can believe that it's just a brainsync since the Queen ad isn't exactly famous, but it's still a funny coincidence.
- reply
Permalink