Push to start site all hands for Nokia

Our pal over at Glossy points us to an online campaign for the Nokia 6133 from Lowe Roche, Toronto, PushtoStart.ca.

Since the dawn of time, left and right hands have worked together…until now. The new Nokia 6133's one-handed push-to-open button is so innovative, your hands will be fighting over who gets to use it. At pushtostart.ca, users pit their hands against each other in a series of arcade games to determine which hand will receive the ultimate prize.

"What makes this phone special is its ease of use – with the one-handed, push-to-open button. Pushtostart.ca takes that point of difference and brings it to a fun, more conceptual level, using a simple black and white aesthetic reminiscent of 2001: A Space Odyssey. The games are a throwback to the basic, old-school design of 1980s video games." says Christina Yu, Creative Director, Lowe Roche, Toronto.

Credits:
Project name: Pushtostart.ca
Client: Carlos Zamorano, Marketing Manager, Nokia Canada
Creative Agency: Lowe Roche, Toronto
Creative Director: Christina Yu
Copywriter: Jennifer Rossini
Art Director Karen Larmour
Business Manager: Keith Barry
Planner: Kristin Burnham
Connection Planner: Joy Sanguedolce
Agency Producer: Christie Gawenda
Website Design: Indusblue, Toronto
Production Company: UNTITLED, Toronto
Director/Director of Photography: Chris Sargent
Producer: Tom Evelyn
Editorial: Kurt Ritchie, Brian Noon, Traffik, Toronto
Post-Production: Terry Rose, Soho Post, Toronto
Audio Post-Production: Mike Rosnick, RMW, Toronto