I was always a sucker for the "cartoon ad", because as a young'un, I would read anything that looked like a cartoon. It's a neat way to sucker a kid into reading the boring body copy, which in this case is a basic product description. But now I know what the advantages of pursettes is, they're applicator free. That's not just less bulky, that's also better for the environment, but I guess that wasn't a selling point in 1974.
Client: Pursettes