Beer likes to stand for many things. Good times. Unexpected fun. Outdoorsy adventure. Good times after outdoorsy adventure. Sex appeal. And of course: Being Unique™. Sometimes that uniqueness is well... kooky.
Lately, beer has celebrating the people who do their own thing. In this case, Primus and Haacht Brewery, celebrate the nonconformist unique types who carve out their own niche, follow their own path and realize their passions. Like Angelo, a surfer who makes exceptional surfboards in Belgium, a country that isn't known for its sick swells.
This reminds me a lot of Finnish brand Sol Beer's docuseries on Free Spirits, especially the one featuring Pauli, a Finnish surfer who makes exceptional surfboards in Finland, in a country that isn't known for its sick swells.
Maybe he and Angelo should get together. They could start a rebellious franchise.
Agency: Boondoggle
Production: Hungaria
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