Food's already colorful without having to add colors. That's why Canadian brand President's Choice is removing artificial flavors and colors from all of its products.
And to President's Choice and Canadians in general, I am doing the same by removing your unnecessary "u"s from words like colour and flavour.
Solidarity!
This add is simple and to the point and that's precisely why I like it.
Client: President’s Choice
Agency: john st.
Executive Creative Directors: Stephen Jurisic, Angus Tucker
Art Director: Hannah Smit, Emma Wathan
Copywriter: Jessica Schnurr, Martin Stinnissen
Agency Producer: Anna Neilson, Cas Binnington,
Associate Creative Director, Design: Tony Ponzo
Account Service: Rena Bast, Bianca Kwasnycia, Lauren Aitchison, Kelsey Beesley
Brand Experience/Planning: Megan Towers
Production Company: Soft Citizen
Director: Terri Timely
Editing: Saints Editorial
Post Production: The Vanity
Music & Audio Production: Massive Music
Voiceover and Product-Related Post Production: Cylinder Sounds
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