Pot Noodle - Natural Noodling Viral

naturalnoodling.com

The Pot Noodle brand is misbehaving online again, further building on the recent above-the-line advertising campaign.

glue London have developed a brand new site ‘ naturalnoodling.com’ which has been added to the ‘noodle web’ – the interlinking collection of homemade-looking microsites reinforcing Pot Noodle’s ‘irresistibly trashy’ characteristics online.

The main focus of the site is the 'Car Park Kernoodling game' – a groundbreaking interactive video piece developed by glue’s recently launched interactive film division SuperGlue, where players assume the role of a first time ‘Natural Noodler'.

Upon arrival at a local car-park/beauty spot, the player’s task is to find some willing Natural Noodling partners to team up with for steamy noodling sessions. The action takes place over four consecutive days (Weds-Sat) with the most successful players being those that find the greatest number of willing noodle partners. Their reward is a 'natural noodler' certificate and an entry into the prize draw, with a chance to win VIP tickets to the Max Power event in London at the end of November.

These outdoor activities are linked to the irrepressible desire for Pot Noodle - feelings so strong that not only is it impossible to resist the lure of the hot, gorgeous noodles, but it’s also led to people Pot Noodling in more and more seemingly obscure places – outdoors, in car parks, with strangers, etc.

"Pot Noodle is an irresistibly trashy snack and we wanted to bring this to life on our website" said Rachel Broad at Unilever Bestfoods. "Taking inspiration from a wide variety of sources, from headline-hitting stories in the tabloid press to websites that celebrate trashy behaviour and community-based chat rooms & forums, glue went headlong into the Brits’ love of the great outdoors".

The overall look & feel of the site is intentionally trashy and in-your-face, in order to achieve real stand out and impact with Pot Noodle consumers, as well as emulating the thousands of ‘real’ homemade websites that we took our inspiration from.