In this campaign from Porsche China, called "Away" and created by Fred & Farid Shanghai the visual barely even shows the car, because it's too quick to drive away. This campaign was awarded at Grand Prix Stratégies Amaury Medias Du Luxe 2013.
Brand: PORSCHE (CHINA) MOTORS LTD
Campaign: "AWAY"
Advertising Agency: FRED & FARID SHANGHAI
Executive Creative Director: FRED & FARID
Creative Director: GREGOIRE CHALOPIN
Copywriter: GREGOIRE CHALOPIN
Art Director: PIERRICK JEGOU
Brand Supervisors: CARSTEN BALMES, ESTELLA YANG
Agency Supervisors: VIVIAN WANG, KYLIE WANG
Retoucher: HONGXIA WANG
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I have a feeling of déjà-vu :
http://www.canneslionsarchive.com/media/archive/2005/press/high/07064.jpg
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