Too soon? Nope. Just not funny. Look, a skilled comedian can joke about pretty much anything, even death, Seinfeld made a spitting joke out of the JFK assasination. This though? Not quite as funny.
But here's where it really disconnects for me; all they wanted you to take away from this was "wanna bet"? There's thousands of really silly 10-second blipverts you could tie to that proposition, I'm sure at least one scenario would get a chuckle out of the French target market. Like; "I'm sure I saw that guy on Americas most wanted, wanna bet? Lets ask him..." or "I know this shortcut across the bull-field, wanna bet who gets there first?" or anything at all said in French. Because, I don't know about you, but it really annoys me to watch a national ad in a country where the language is not English, yet the ad is. Who, exactly, is that talking to?
In this case, it's probably talking to Americans, so that they would get upset and share it with each other, because how else would anyone notice this ad? Do you remember what's being sold? Wanna bet that youtube views doesn't equal brand recognition?
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The thing is, if they had opened on the continental, then cut to the cops, they could have cut out on the third revolver spot. leaving a lot to the imagination and raiding this above the embarrassment level. It still wouldn't be great but you know.
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PermalinkYes, and that would fit in ten second "wanna bet" ad, which could be campaignable down to next century, just raid the nearest "famous last words" joke-book. Not saying that's good either, but you know.
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